Pronounced [an-tics] verb

Someone who misbehaves or engages in unusual behaviour that either entertains or annoys people (well, if you're not annoying someone, it's probably not innovation, right?)

“Ash deployed antics to the chagrin of the legacy system held together by a retired contractor's prayers and, to the joy of the manager who no longer had to maintain a system older than them."

Lee Booy

Founder + Project Lead

Lee is building the agency he wished existed when he was growing businesses.

Former CTO & COO with 25+ years scaling tech companies & teams. Lee is (mildly obsessed) with driving efficiency, change and impact that actually matters.

linkedin

Strategy Operations Build Leadership AI/Automation

Our team

/ troublemakers

Illustration of Lee, man with a beard, short hair, wearing a red t-shirt, with arms crossed and smiling.

Nicole White

AI Educator

Former Founder & CEO at The ID Crowd, a digital learning agency and reformed Deloitte Partner.

Nic is a rare breed of designer bringing strategy and creativity to workplace education. At /antics she shapes how clients see the ‘what is?’ but also the thoughtful ‘how to’.

linkedin

AI Education Design & Development‍ ‍Campaign Design‍ ‍Onboarding‍ ‍

Illustration of Nic, woman with short hair, glasses, and a small earring wearing a sleeveless coral top, standing with her hands on her hips.

Ben Jackson

Developer

Full-stack engineer who actually ships. Ben turns ideas into production-ready code, wrangles DB’s and deploys CI/CD pipelines.





Frontend & b
ackend dev‍ ‍DevOps‍ ‍AI & LLM Orchestration

Illustration of Ben, man with curly hair and a beard, wearing a coral-colored button-up shirt.

Friends of /antics

/ collaborators

Melanie Halliwell design
Visual Design

Brand identity and visual design that doesn't look like every other company. Melanie creates distinctive, memorable design across digital and print.

/website

Lara Husselbee
Experience Design

User research and service design that gets to the heart of what people actually need. Lara brings rigour to the fuzzy front end of product development.

/website

Trimeline
vCFO

Fractional CFO services for indie agencies. Michael brings 20+ years as a Chartered Accountant to help founders turn growth into durable profit.

/website

Want to talk or collaborate?

/ get in touch

We're always interested in hearing from fellow troublemakers.